Mar 29, 2024  
2018-2019 Arapahoe Community College Catalog 
    
2018-2019 Arapahoe Community College Catalog [ARCHIVED CATALOG]

MGD 227 - Marcomm Practices


3 Credits

Explores techniques and approaches in the practice of marketing communications (marcomm), including: advertising; branding; direct marketing; packaging; promotion; publicity; sponsorship; public relations; sales; online marketing; social media marketing, and more. Focuses on understanding the relationships between the different components of marketing communications to achieve maximum message effect.

Prerequisite(s): MAR 216