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Mar 29, 2024
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2021-2022 Arapahoe Community College Catalog [ARCHIVED CATALOG]
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MAR 202 - Event Marketing/Communications 3 Credits
Explores the importance and role of marketing, media and public relations in the event planning industry. This course covers marketing and communication tools such as social media, promotional events, networking, and blogs. The development of marketing plans will be discussed including targeted market research, communication tools, objectives, strategies, and implementation.
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