Sep 19, 2020  
2019-2020 Arapahoe Community College Catalog 
2019-2020 Arapahoe Community College Catalog [ARCHIVED CATALOG]

MUS 267 - Music Marketing Strategies

3 Credits

Provides an overview of key marketing principles, terms, and practices, which form the foundation for all music entertainment marketing plans. Course examines the key areas of marketing opportunities for music entertainment entrepreneurs including merchandising, publicity, radio promotion, retail and distribution, advertising, and touring.