Jan 17, 2020  
2019-2020 Arapahoe Community College Catalog 
    
2019-2020 Arapahoe Community College Catalog

MAR 249 - Strategic Marketing


3 Credits

Illustrates the connections between a market-driven strategy, customer satisfaction, and profitable growth. Students will examine how marketing strategies are developed and executed within both small and large organizations. The course will emphasize strategy development, implementation, and evaluation.