Oct 15, 2019  
2019-2020 Arapahoe Community College Catalog 
    
2019-2020 Arapahoe Community College Catalog

MAR 220 - Principles of Advertising


3 Credits

Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations.