Apr 09, 2020  
2019-2020 Arapahoe Community College Catalog 
2019-2020 Arapahoe Community College Catalog [ARCHIVED CATALOG]

MAR 155 - Social Media for Business

3 Credits

Teaches students how to use social media as a business strategy and covers how to match that strategy with the goals of the business. This course addresses current trends, ethics, regulations, legal challenges, strategy, content development, and change management. This course helps students develop a better understanding of how marketing with social media is similar to and different from traditional marketing and how to best use online methods to further business goals.