Mar 30, 2020  
2019-2020 Arapahoe Community College Catalog 
    
2019-2020 Arapahoe Community College Catalog [ARCHIVED CATALOG]

FIN 250 - Marketing for Bankers


2 Credits

Focuses on the motivation of customers to purchase financial services and how to develop a successful marketing plan. Enables the student to recognize consumer motivation and buying behavior. Examines how to integrate public relations, advertising, sales promotion, selling and service distribution functions in the bank’s overall marketing plan. Incorporates situational analysis to develop a master market strategy and monitor and evaluate marketing performance versus objectives.