MAR 2660 - Marketing Analytics

3 Credits

Investigates marketing analytics through the optics of a marketing professional. The course focuses on the foundation of marketing analytics by demonstrating an understanding of data management, exploring data analysis and visualization, comparing and contrasting, developing, evaluating and interpretation of models, communicating results to colleagues, clients and executives, and integrating analytics into an organization within a marketing context. This course was previously listed as MAR 266.