Apr 17, 2024  
2022-2023 Arapahoe Community College Catalog 
    
2022-2023 Arapahoe Community College Catalog [ARCHIVED CATALOG]

MUS 2067 - Music Marketing Strategies


3 Credits

Provides an overview of key marketing principles, terms, and practices, which form the foundation for all music entertainment marketing plans. Course examines the key areas of marketing opportunities for music entertainment entrepreneurs including merchandising, publicity, radio promotion, retail and distribution, advertising, and touring. Note: This course was previously listed as MUS 267.