MGD 2027 - Marcomm Practices

3 Credits

Explores techniques and approaches in the practice of marketing communications (marcomm), including: advertising; branding; direct marketing; packaging; promotion; publicity; sponsorship; public relations; sales; online marketing; social media marketing, and more. Focuses on understanding the relationships between the different components of marketing communications to achieve maximum message effect. Note: This course was previously listed as MGD 227.

Prerequisite(s): MAR 2016